The full story
A sales campaign platform for a 14-unit industrial development, built from a brochure that contradicted itself.
PENTA Industrial came to us as a repeat engagement. We had already delivered The Precinct @ Flagstone for Tewksbury Commercial, and the brief was explicitly to run the same structure again for a second development at Yarrabilba.
The first job was not design. It was reading the source material properly. The information memorandum gave the unit count three different ways in three different places. The site plan was the only document that could settle it, and it settled it at 14. We built on that number and told the agency their brochure was wrong, because it was still being sent to buyers.
The second decision was about the price schedule. The obvious build publishes the full table. We took it off the page. A published schedule goes stale the moment a price moves, and an availability counter reading fourteen of fourteen tells every visitor that nothing has sold.
Instead the schedule lives in the codebase as data. The public 'priced from' figure is derived from it, so the number on the page can never contradict the number in the system, and the full list is released when someone enquires. The pricing detail became the reason to make contact rather than a maintenance liability.
The result is a campaign platform that reads as carefully as the development it sells: accurate, current, and built so the agency cannot accidentally publish something out of date.